The CEA Awards, held biennially since 2016, recognize the merits of Andorran entrepreneurs in areas such as sustainability and international projection. This year, Grandvalira was awarded for its contribution to Andorra’s visibility. The Marca Andorra Project was born in 2011 to improve the country’s international image and self-esteem during the crisis. Presented in 2019, it is based on “balance,” highlighting neutrality, natural virtues, and technological innovation. The Marca Andorra Observatory works to project the country’s image internationally and strengthen the sense of belonging. Previous awards have recognized figures such as Albert Llovera, the Basket Club Andorra, David Aguilar, and Joan Verdú.
It is proposed that future awards recognize educational and research institutions that bring value to Marca Andorra. Andorra must build its future based on knowledge and excellence.