Marca Andorra Observatory: “selected” tourism

Tourism as a key driver of Andorra’s economy that remains crucial for its stability. Analysis of the concept of “luxury”, or “premium”, tourism that has gained importance, positioning Andorra as a unique and exclusive destination.

Introduction of the initiative “Andorra Selected” presenting the country as a premium destination, emphasizing exclusivity, uniqueness, personalization, and high-quality products and services.

What should Andorra do now and how should it act in the future to become a reference in high-quality tourism?