Andorra Brand Observatory (XXI): ‘Invest With Andorra’, the essence of the attitude towards Europe!

The article in “El Periòdic d’Andorra” outlines the development of the “Invest With Andorra” initiative since its 2012 launch. It explains how Andorra aimed to draw foreign investment and diversify its economy, particularly during economic downturns. The piece highlights the program’s challenges and successes, considering the need to balance foreign investment with preserving Andorran identity. It also discusses Andorra’s relationship with the European Union and the importance of a cooperative, open stance towards Europe.