{"id":4508,"date":"2021-07-06T11:39:40","date_gmt":"2021-07-06T09:39:40","guid":{"rendered":"https:\/\/www.augelegalfiscal.com\/andorra-luxe-i-excel-lencia\/"},"modified":"2021-07-06T11:39:41","modified_gmt":"2021-07-06T09:39:41","slug":"andorra-luxe-i-excel-lencia","status":"publish","type":"post","link":"https:\/\/www.augelegalfiscal.com\/ca\/andorra-luxe-i-excel-lencia\/","title":{"rendered":"Andorra: luxe i excel\u00b7l\u00e8ncia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4508\" class=\"elementor elementor-4508 elementor-4504\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2110b102 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2110b102\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5519f657\" data-id=\"5519f657\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f31f475 elementor-widget elementor-widget-heading\" data-id=\"3f31f475\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Taula de continguts<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #8f2b2f;color:#8f2b2f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #8f2b2f;color:#8f2b2f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.augelegalfiscal.com\/ca\/andorra-luxe-i-excel-lencia\/#Andorra_luxe_i_excellencia\" >Andorra: luxe i excel\u00b7l\u00e8ncia<\/a><\/li><\/ul><\/nav><\/div>\n<h1 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Andorra_luxe_i_excellencia\"><\/span>Andorra: luxe i excel\u00b7l\u00e8ncia<span class=\"ez-toc-section-end\"><\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c03c99b elementor-widget elementor-widget-text-editor\" data-id=\"1c03c99b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En aquest nou context internacional, clarament marcat per les reaccions individuals i col\u00b7lectives dels Estats, als efectes del Covid-19, Andorra tracta de redre\u00e7ar la seva estrat\u00e8gia de desenvolupament econ\u00f2mic basant-se en el \u201cfet diferencial\u201d i les noves tend\u00e8ncies del mercat.<\/p>\n<p>L\u2019aposta per la sostenibilitat i la cura pel medi ambient en un entorn natural incomparable i amb l\u2019aire m\u00e9s pur del sud d\u2019Europa, ens marca el cam\u00ed que ha de seguir la nova estrat\u00e8gia promocional del pa\u00eds. Justament, durant els temps de confinament, de recolliment i de limitacions de mobilitat, els ciutadans d\u2019Andorra han pogut constatar ara m\u00e9s que mai la bellesa i singularitat del nostre territori i quasi sense voler s\u2019han convertit en encara millors ambaixadors del que pod\u00edem haver estat en \u00e8poques pret\u00e8rites.<\/p>\n<p>Andorra es postula doncs com l\u2019ecosistema perfecte per a posar en valor la pau, l\u2019harmonia, l\u2019equilibri entre cos, \u00e0nima i ment, el mindfulness, i com a conseq\u00fc\u00e8ncia, es planteja l\u2019atracci\u00f3 d\u2019aquell turisme diferencial, que valora m\u00e9s que mai una oferta basada en l\u2019excel\u00b7l\u00e8ncia de l\u2019entorn i dels serveis que l\u2019acompanyen.<\/p>\n<p>Justament la nova imatge que projecta Andorra ha captat l\u2019atenci\u00f3 de diferents sectors, com el sanitari, el de l\u2019esport, el tecnol\u00f2gic i en l\u2019\u00e0mbit del turisme i del comer\u00e7, el del luxe. Aquest darrer, potser el menys evident a priori, sembla haver tamb\u00e9 arribat per a quedar-se. De fet, el nou fenomen del luxe est\u00e0 provocant l\u2019aparici\u00f3 de noves iniciatives p\u00fablico-privades encaminades a potenciar una nova oferta de productes i serveis d\u2019alta gamma en combinaci\u00f3 amb les magn\u00edfiques infraestructures de neu i muntanya, i que en conjunt poden ajudar a fer m\u00e9s visible que mai tot all\u00f2 de que \u00e9s capa\u00e7 aquest petit gran pa\u00eds.<\/p>\n<p>Es clar, apostar pel luxe i l\u2019excel\u00b7l\u00e8ncia representa afrontar un repte molt important, especialment per la necessitat d\u2019adaptar instal\u00b7lacions, infraestructures i personal, a les exig\u00e8ncies d\u2019aquesta nova oferta. La reflexi\u00f3 d\u2019empresaris i propietaris al respecte comen\u00e7a a ser latent, aix\u00ed com una necessitat creixent d\u2019optimitzar la formaci\u00f3 dels nostres treballadors per a qu\u00e8 puguin estar a l\u2019al\u00e7ada del que els nous consumidors exigiran, sense oblidar les millores en les comunicacions per terra i aire, tema que figura a totes les agendes d\u2019autoritats i agents econ\u00f2mics.<\/p>\n<p>Una oferta encaminada doncs al luxe exigir\u00e0 una forta inversi\u00f3 en noves instal\u00b7lacions i infraestructures, \u00e9s clar, i aqu\u00ed la capacitat de seducci\u00f3 dels agents econ\u00f2mics del pa\u00eds vers els grans grups internacionals tindr\u00e0 una import\u00e0ncia cabdal.<\/p>\n<p>No obstant, la major i m\u00e9s motivadora oportunitat deriva del proc\u00e9s d\u2019adaptaci\u00f3 de la nostra gent a aquest gran canvi que poc a poc es va dibuixant. L\u2019excel\u00b7l\u00e8ncia en el servei exigeix la millor formaci\u00f3 i aqu\u00ed hi ha molta feina a fer. Formadors i educadors a un cant\u00f3, empresaris i treballadors a l\u2019altre. Un gran esfor\u00e7 que comportar\u00e0 un gran premi, la plena satisfacci\u00f3 d\u2019uns i altres i sobretot, la millora del benestar f\u00edsic i emocional.<\/p>\n<p>En definitiva, si de per si gaudir d\u2019Andorra \u00e9s un \u201cluxe\u201d i si l\u2019aposta per l\u2019excel\u00b7l\u00e8ncia culmina un proc\u00e9s de millora en benefici de tots, nom\u00e9s ens resta posar-hi esfor\u00e7, const\u00e0ncia i un xic d\u2019imaginaci\u00f3, i \u00e9s clar, explicar-ho b\u00e9 al m\u00f3n i ben aviat, arribaran els resultats.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-349fd3f8 elementor-widget elementor-widget-text-editor\" data-id=\"349fd3f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>La Direcci\u00f3<\/b><\/p>\n<p><span style=\"color: #a22d58;\">Aug\u00e9 Legal &amp; Fiscal<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12900229 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"12900229\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>En aquest nou context internacional, clarament marcat per les reaccions individuals i col\u00b7lectives dels Estats, als efectes del Covid-19, Andorra tracta de redre\u00e7ar la seva estrat\u00e8gia de desenvolupament econ\u00f2mic basant-se en el \u201cfet diferencial\u201d i les noves tend\u00e8ncies del mercat. L\u2019aposta per la sostenibilitat i la cura pel medi ambient en un entorn natural incomparable [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4511,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-4508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-auge"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.augelegalfiscal.com\/ca\/wp-json\/wp\/v2\/posts\/4508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.augelegalfiscal.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.augelegalfiscal.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.augelegalfiscal.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.augelegalfiscal.com\/ca\/wp-json\/wp\/v2\/comments?post=4508"}],"version-history":[{"count":1,"href":"https:\/\/www.augelegalfiscal.com\/ca\/wp-json\/wp\/v2\/posts\/4508\/revisions"}],"predecessor-version":[{"id":4509,"href":"https:\/\/www.augelegalfiscal.com\/ca\/wp-json\/wp\/v2\/posts\/4508\/revisions\/4509"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.augelegalfiscal.com\/ca\/wp-json\/wp\/v2\/media\/4511"}],"wp:attachment":[{"href":"https:\/\/www.augelegalfiscal.com\/ca\/wp-json\/wp\/v2\/media?parent=4508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.augelegalfiscal.com\/ca\/wp-json\/wp\/v2\/categories?post=4508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.augelegalfiscal.com\/ca\/wp-json\/wp\/v2\/tags?post=4508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}